Tag: appointment setting, B2B lead generation, lead generation, marketing strategy, Paula Bates, sales calls, strategic marketing, telemarketing, telesales, Toucan Telemarketing
How Effective is B2B Telemarketing?
There is a common misconception that B2B telemarketing is simply aggressive, persistent cold-calling involving young, inexperienced staff....
Social Media: Do You Really Know Your Brand Value?
Social media generates huge volumes of data. As millions of people connect with brands on social media platforms, and tweet and chat about...
Video: How Effective is Your Strategy? – Interview With Pete Crouch
Jumping aboard the perceived video bandwagon might seem logical to many businesses. After all, there is plenty of information pointing...
Content Marketing: Can it Close the Connection Gap?
What does one degree of separation mean in marketing terms? There can be more to marketing than pure sales, although detractors of content...
Telemarketing: Is Your Business Ready for Action?
Are you reaching the decision makers you need to reach in order to drive your sales? Success in telemarketing depends on integrating this...
