Category: Communication
How Can Manufacturing Bridge the Marketing Gap?
Is there a disconnect between manufacturing and marketing, and if so, what can bridge this gap? For manufacturers, sometimes marketers...
Can Telemarketing Successfully Support Manufacturing?
There is an opinion that B2B telemarketing is best suited to services, regardless of its proven effectiveness across a range of sectors. ...
How Do You Increase Customer Retention?
It is more profitable to retain an existing customer than to find and convert a new one. However, too many companies do not focus on...
Lead Generation: Is it a Global Marketing Problem?
Lead generation is a top concern for international companies. Many global brands fail to meet their lead generation targets. According to...
First Impressions: How Can Your Business Make an Immediate Impact?
First impressions count in business. We all know the saying about not judging a book by its cover, but that is exactly what people do. In...
