Category: Communication

manufacturing marketing gap

How Can Manufacturing Bridge the Marketing Gap?

Is there a disconnect between manufacturing and marketing, and if so, what can bridge this gap? For manufacturers, sometimes marketers...

manufacturing telemarketing

Can Telemarketing Successfully Support Manufacturing?

There is an opinion that B2B telemarketing is best suited to services, regardless of its proven effectiveness across a range of sectors. ...

telemarketing customer retention

How Do You Increase Customer Retention?

It is more profitable to retain an existing customer than to find and convert a new one. However, too many companies do not focus on...

global lead generation

Lead Generation: Is it a Global Marketing Problem?

Lead generation is a top concern for international companies. Many global brands fail to meet their lead generation targets.  According to...

telemarketing

First Impressions: How Can Your Business Make an Immediate Impact?

First impressions count in business. We all know the saying about not judging a book by its cover, but that is exactly what people do. In...