Category: Strategy and Planning

Are Industry Exhibitions in Need of a Reboot?

Industry exhibitions are great for meeting existing and prospective clients as well as raising and maintaining brand visibility. However,...

coronavirus affects business exhibitors

Can Business Exhibitors Thrive Through Worrying Times?

The outbreak of the coronavirus (COVID-19) is creating a dramatic domino effect that’s affecting many aspects of people’s lives and...

marketing uncertainty

Is Uncertainty a Challenge to Your Marketing Activity?

In uncertain times, where the wider economic situation promises a significant degree of turbulence, the response for many businesses is to...

customer acquisition customer retention

Is Customer Acquisition or Customer Retention More Valuable?

They say customer acquisition costs far more than customer retention – up to five times, in fact. While sales teams may have a sole focus...

is data crucial for your sales team

Is Data Crucial in the Pursuit of Sales Team Success?

Ask any salesperson and they will tell you their job is no easy ride. On some days, they can make all the calls, send all the cold emails,...