Category: Strategy and Planning

customer acquisition customer retention

Is Customer Acquisition or Customer Retention More Valuable?

They say customer acquisition costs far more than customer retention – up to five times, in fact. While sales teams may have a sole focus...

is data crucial for your sales team

Is Data Crucial in the Pursuit of Sales Team Success?

Ask any salesperson and they will tell you their job is no easy ride. On some days, they can make all the calls, send all the cold emails,...

print media is alive and well

Are There Grounds For Positivity in Print Media?

High-quality photography is often associated with brochures and other forms of printed media, often creating an impact that is...

conference planning

Are You Equipped for Conference Planning Success? 

Organising and holding corporate events such as conferences is demanding.  For those organisations and businesses for whom it is not a...

Toucan Telemarketing lead generation

How Can You Improve the Interest Rate of Your Lead Generation?

Whatever the industry, lead generation is a tricky process. 61% of B2B marketers cite high-quality lead generation as their biggest...