Category: Communication

customer service

Should Customer Service Mean Better Lead Generation?

Providing the right level of satisfaction to your customers is something that sells itself. In other words, customer service works as a...

manufacturing marketing gap

Can Manufacturing Bridge the Marketing Gap?

Is there a disconnect between manufacturing and marketing, and if so, what can bridge this gap? For manufacturers, sometimes marketers...

The subconscious mind and business performance

Is Your Subconscious a Barrier to Improving Business Performance?

We often think of doing business as performing in a role, whether that’s as a leader, an entrepreneur, a salesperson, a manager, or...

manufacturing telemarketing

Can Telemarketing Successfully Support Manufacturing?

There is an opinion that B2B telemarketing is best suited to services, regardless of its proven effectiveness across a range of sectors. ...

telemarketing customer retention

What are the Keys to Increasing Customer Retention?

It is more profitable to retain an existing customer than to find and convert a new one. However, too many companies do not focus on...