Category: Communication

manufacturing marketing gap

Can Manufacturing Bridge the Marketing Gap?

Is there a disconnect between manufacturing and marketing, and if so, what can bridge this gap? For manufacturers, sometimes marketers...

The subconscious mind and business performance

Is Your Subconscious a Barrier to Improving Business Performance?

We often think of doing business as performing in a role, whether that’s as a leader, an entrepreneur, a salesperson, a manager, or...

manufacturing telemarketing

Can Telemarketing Successfully Support Manufacturing?

There is an opinion that B2B telemarketing is best suited to services, regardless of its proven effectiveness across a range of sectors. ...

telemarketing customer retention

What are the Keys to Increasing Customer Retention?

It is more profitable to retain an existing customer than to find and convert a new one. However, too many companies do not focus on...

live chat

Can Live Chat Save Your Business Reputation?

If the internet is a giant convenience store what are the specific qualities that make it convenient for people to use? The internet is...