The UK is currently going through a period of intense uncertainty. We have our second General Election in two years and politicians continue to be unable to agree on the best next step for the UK’s exit from the European Union.
What could political engagement do for your company, and should it be included in your marketing and communications plan?
There are a number of questions that businesses should be asking themselves when it comes to deciding whether to undertake a government relations and public affairs campaign. Sara Ghaffari, from award-winning communications firm, PLMR, provides her insight.
Are you concerned about Brexit’s impact on your business?
“If the answer is yes, then engagement is vital,” suggests Sara.
“We know the Government is putting in place programmes and funding to protect some of the UK’s most respected and successful industries, which your business could benefit from.”
“Starting the discussion now will be important to safeguard your business from possible instability in the future.
What is the potential for growing your business in other countries?
With the UK leaving the European Union, our relationships with countries outside of Europe are going to become increasingly important.
“There are a number of reasons for this,” says Sara, “but, vitally, international trade will be important for our continued economic growth.”
“If you see potential for growing your business outside the UK, approaching the Department for International Trade and UK Trade and Investment now would be smart”
Sara Ghaffari, PLMR
The Government already has programmes in place to support companies looking to work internationally so there’s no time like the present to consider expanding your business internationally.
Do you have something to offer Government?
“Companies can be a great partner to Government through the sharing of expertise, specialist insight and data.”
“Through building relationships with relevant decision-makers, your business will have the opportunity to develop policy relevant to your sector, contribute to conversations of national importance, and raise awareness of your brand amongst respected stakeholders.”
What needs addressing within your industry?
Beyond Brexit, our industries are continuing to serve consumers and businesses that are vital to the success of the UK. In addition, progress to develop policies that will affect UK businesses continues.
“It is important for businesses to remember that, despite obvious media distractions, Government wheels continue to move, and that engagement to ensure your expert opinion is heard remains as important as ever”
Sara Ghaffari, PLMR
“Government relations and public affairs are an important part of all communications strategies that can show a real return on investment,” Sara concludes, “and should be considered by business leaders and marketing leads alike.”