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product launch

How Can Manufacturers Improve Product Launch Success?

Most new products fail. This is around 80%, according to professor Clayton Christensen at Harvard Business School. In some sectors, the...

manufacturing factory

Manufacturing: What is a Key to Raising Awareness?

What do manufacturers need? They want to raise awareness of what they can offer, and they need an effective means of marketing themselves....

promotional merchandise

How Key Is Promotional Merchandise for Increased Brand Awareness?

What is the reaction rate to promotional products? Research from the British Promotional Merchandise Association (BPMA) strongly supports...

promotional merchandise

Could your Brand be more ‘Made to Measure’?

To build a brand you must increase awareness of it.  And this means looking at ways to make it memorable. Storytelling is an important...