Tag: BPMA, brand awareness, brand identity, brand strategy, British Promotional Merchandising Association, business brand, Chris Rigby, company merchandise, corporate merchandise, Invogue Incentives, marketing merchandise, marketing strategy, promo merchandise, promotional goods, promotional merchandise, promotional merchandise items, promotional merchandise uk, social media marketing, strategic marketing
Invogue Incentives Adds Tangibilty to Social Media
Marketing on social media is about creating a buzz around a brand that feels generated from the bottom up, in other words, as organic and...
Manufacturing: What is a Key to Raising Awareness?
What do manufacturers need? They want to raise awareness of what they can offer, and they need an effective means of marketing themselves....
Could your Brand be more ‘Made to Measure’?
To build a brand you must increase awareness of it. And this means looking at ways to make it memorable. Storytelling is an important...
Are Corporate Gifts Effective as an Engagement Tool?
There can be a range of reasons for giving corporate gifts, including thanking loyal customers and rewarding employees for going the extra...
Can Manufacturers Improve Product Launch Success?
Most new products fail. This is around 80%, according to professor Clayton Christensen at Harvard Business School. In some sectors, the...
