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event marketing

Why is Delegate Data Key for Event Marketing Glory?

Without sufficient data about delegates or potential prospects, marketing events are flying blind. Without data, marketers lack insight. To...

venue finding

Venue Finding: Why Is it Key For Event Success?

An Institute of Business Travel Management (IBTM) report on hosting and holding events recorded that for 73% of respondents: Location was...

events experience

How Potent are Experiential Events? Interview with Barry McTierney

The growth of online activity means that there is a virtual bombardment of marketing material and messages aimed at users. Consequently, it...