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conference planning

Are You Equipped for Conference Planning Success? 

Organising and holding corporate events such as conferences is demanding.  For those organisations and businesses for whom it is not a...

event marketing

Why is Delegate Data Key for Event Marketing Glory?

Without sufficient data about delegates or potential prospects, marketing events are flying blind. Without data, marketers lack insight. To...

events experience

How Potent are Experiential Events? Interview with Barry McTierney

The growth of online activity means that there is a virtual bombardment of marketing material and messages aimed at users. Consequently, it...