Promotional items for brands can be inventive, sophisticated, or cutting-edge contemporary, but they can also make a considerable impact even if they appear quite rudimentary. While the opportunities for branded gift items continue to expand, including anything from solar chargers to temporary tattoos, one item remains remarkably resilient: promotional mugs.
“You’d be foolish to dismiss promotional mugs as past it when it comes to branded items,” suggests Chris Rigby, MD of Invogue Incentives.
“Promotional mugs continues to endure, and to be a popular choice for brands, because it’s very simplicity makes it so versatile, and effective”
Promotional Longevity
In a study, the British Promotional Merchandising Association (BPMA) found that mugs were kept longer than any other promotional item.
“The longer someone keeps a promotional item, the more of an impression it makes on them,” suggests Chris. “and on anyone else using it.”
In the BPMA research study, 94% of participants said they did not forget the brand advertising on a promotional item. Furthermore, 87% said they kept an item for longer than a year, and 30% for longer than four years.
“Using promotional items to fix your brand in people’s minds can sometimes be a long game, rather than a something with immediate impact,” says Chris. “Recipients can recall a specific type of product and the brand name associated with it, long after first receiving it.”
Usability, Visibility and Brand Exposure
A mug is not a unique item, but it is a useful one.
“Their functionality makes them ideal as gifts, and they’re pretty much universally acceptable,” Chris observes.
“Promotional mugs are great for making inroads into all sorts of places. Think of all the different workplace, commercial and industrial settings you’ll find a mug”
As commodities people use daily, and frequently, mugs offer brands the opportunity for continual exposure. They might be decorative, or desktop gifts, but they are also practical.
“Who doesn’t start their day with a cup of tea or coffee?” Chris asks. “That means they’re starting their day with your brand, even if, over time, this influence becomes almost ambient.”
The mug works in a wide range of settings, from promotional launches to trade fairs, and as gifts to clients.
“While you wouldn’t call a mug intriguing, it has an instant recognition factor. What it may lack in wow factor it more than makes up for in its lingering impact”
While the choices of promotional corporate gift items continues to widen, the mug is a solution right there in front of you, unchanged over time, and still as effective as it ever was.
Search Invogue Incentives’ range of promotional mugs, or call them on 01772 751175, then embrace their enduring power….
