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product launch

How Can Manufacturers Improve Product Launch Success?

Most new products fail. This is around 80%, according to professor Clayton Christensen at Harvard Business School. In some sectors, the...

promotional mugs

Promotional Mugs: What is Their Enduring Power?

Promotional items for brands can be inventive, sophisticated, or cutting-edge contemporary, but they can also make a considerable impact...

product launch invitation

Product Launches: Are You Creating the Right Buzz?

A new service or product launch requires a means to generate interest and excitement to get the ball rolling. You need to educate your...

direct mail

Why Should Your Customers Prefer Direct Mail?

In marketing, to be successful, it is important to find the right tools for the task.  Different objectives are best served by marketing...