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product launch

How Can Manufacturers Improve Product Launch Success?

Most new products fail. This is around 80%, according to professor Clayton Christensen at Harvard Business School. In some sectors, the...

promotional merchandise

How Key Is Promotional Merchandise for Increased Brand Awareness?

What is the reaction rate to promotional products? Research from the British Promotional Merchandise Association (BPMA) strongly supports...

product launch invitation

Product Launches: Are You Creating the Right Buzz?

A new service or product launch requires a means to generate interest and excitement to get the ball rolling. You need to educate your...