Tag: brand strategy, branded gifts, Chris Rigby, Invogue Incentives, launch event, product launch, promotional gifts, promotional marketing, promotional merchandise, service launch
Product Launches: Are You Creating the Right Buzz?
A new service or product launch requires a means to generate interest and excitement to get the ball rolling. You need to educate your...
Can Manufacturers Improve Product Launch Success?
Most new products fail. This is around 80%, according to professor Clayton Christensen at Harvard Business School. In some sectors, the...
How Key Is Promotional Merchandise for Increased Brand Awareness?
What is the reaction rate to promotional products? Research from the British Promotional Merchandise Association (BPMA) strongly supports...
