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manufacturing marketing gap

Can Manufacturing Bridge the Marketing Gap?

Is there a disconnect between manufacturing and marketing, and if so, what can bridge this gap? For manufacturers, sometimes marketers...

promotional merchandise

How Key Is Promotional Merchandise for Increased Brand Awareness?

What is the reaction rate to promotional products? Research from the British Promotional Merchandise Association (BPMA) strongly supports...

wall murals at auction houses

How Wall Art Maximised Impact for Auction House

The art market is thriving, with notable sales making the headlines, including a Gustav Klimt painting selling in Sotheby’s for £48m. In...

global lead generation

Lead Generation: Is it a Global Marketing Problem?

Lead generation is a top concern for international companies. Many global brands fail to meet their lead generation targets.  According to...

B2B telemarketing

How Effective is B2B Telemarketing?

There is a common misconception that B2B telemarketing is simply aggressive, persistent cold-calling involving young, inexperienced staff....