Posts by: Editorial team

promotional merchandise

How Key Is Promotional Merchandise for Increased Brand Awareness?

What is the reaction rate to promotional products? Research from the British Promotional Merchandise Association (BPMA) strongly supports...

LinkedIn profile

Are You Invisible Without a Professional LinkedIn Profile?

Your LinkedIn profile has enormous potential value.  However, you must maximise it to ensure it is working effectively on your behalf....

telemarketing customer retention

What are the Keys to Increasing Customer Retention?

It is more profitable to retain an existing customer than to find and convert a new one. However, too many companies do not focus on...

live chat

Can Live Chat Save Your Business Reputation?

If the internet is a giant convenience store what are the specific qualities that make it convenient for people to use? The internet is...

LinkedIn

Are you Confusing LinkedIn with Facebook?

There is a tendency for people to refer to social media as if it was a single entity.  In fact, different social media platforms perform...