Posts by: Editorial team

LinkedIn

Are you Confusing LinkedIn with Facebook?

There is a tendency for people to refer to social media as if it was a single entity.  In fact, different social media platforms perform...

wall murals at auction houses

How Wall Art Maximised Impact for Auction House

The art market is thriving, with notable sales making the headlines, including a Gustav Klimt painting selling in Sotheby’s for £48m. In...

global lead generation

Lead Generation: Is it a Global Marketing Problem?

Lead generation is a top concern for international companies. Many global brands fail to meet their lead generation targets.  According to...

food photography

Food Photography: Is it the Taste for Success?

Eating food is very much a social activity. We need to eat.  And we like doing it. The social urge to eat together drives our decisions...

food festivals video marketing

Food Festivals, Niche Brands and the Impact of Video Marketing

There has been a huge rise in the numbers of UK food and drink festivals held over the past few years. They provide an excellent...