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Magazines fanned out on a desk beside a smartphone and coffee cup, styled with warm natural light, representing PR coverage and paid editorial placement.

Paid Placement: Could PR Agencies Be Looking at It the Wrong Way?

Marketing Aspects spoke with David Lomas, CEO of M3 Media Group, about why paid placement can offer PR agencies considerably more value...

magic is in the headlines

Is Visitor Interaction the Key to Exhibition Success?

Fail to prepare and prepare to fail. It’s true about exhibiting, because visitors – the ones you want to speak to anyway – don’t...

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You Don’t Get the Customer Without the Conversation

In simplistic terms the act of marketing is letting people know about the products or services you have to sell. It leads to sales. But...