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Magazines fanned out on a desk beside a smartphone and coffee cup, styled with warm natural light, representing PR coverage and paid editorial placement.

Paid Placement: Could PR Agencies Be Looking at It the Wrong Way?

Marketing Aspects spoke with David Lomas, CEO of M3 Media Group, about why paid placement can offer PR agencies considerably more value...

Thought Leadership: How could it impact your sales approach?

The Power of Thought Leadership: In the dynamic landscape of business, the value of thought leadership cannot be overstated. This goes...

Shout about PR

Can SMEs Achieve Bragging Rights With Strategic PR?

How much is the traditional view of British reticence true when it comes to businesses and entrepreneurs? For SMEs, PR can be an essential...

magic is in the headlines

Is Visitor Interaction the Key to Exhibition Success?

Fail to prepare and prepare to fail. It’s true about exhibiting, because visitors – the ones you want to speak to anyway – don’t...

megaphine

You Don’t Get the Customer Without the Conversation

In simplistic terms the act of marketing is letting people know about the products or services you have to sell. It leads to sales. But...