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magic is in the headlines

Is Visitor Interaction the Key to Exhibition Success?

Fail to prepare and prepare to fail. It’s true about exhibiting, because visitors – the ones you want to speak to anyway – don’t...

megaphine

You Don’t Get the Customer Without the Conversation

In simplistic terms the act of marketing is letting people know about the products or services you have to sell. It leads to sales. But...

coronavirus affects business exhibitors

Can Business Exhibitors Thrive Through Worrying Times?

The outbreak of the coronavirus (COVID-19) is creating a dramatic domino effect that’s affecting many aspects of people’s lives and...

Shout about PR

Can SMEs Achieve Bragging Rights With Strategic PR?

How much is the traditional view of British reticence true when it comes to businesses and entrepreneurs? For SMEs, PR can be an essential...

content marketing

Are There Hidden Benefits to Content Marketing?

Some people are dubious about content and content marketing. They may not see its value because it seems too indirect and it won’t make a...