Tag: big data, brand equity, brand value, marketing strategy, Sam Edwards, Social Acumen, social media, social media marketing, social media strategy, strategic marketing
Social Media: Do You Really Know Your Brand Value?
Social media generates huge volumes of data. As millions of people connect with brands on social media platforms, and tweet and chat about...
Social Media Marketing: Is it Worth It?
Digital ad spending in the UK increased by 17% in 2016. This is the fastest growth in the advertising industry in nine years, reaching...
