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employee recognition gift giving

Employee Recognition: The Gift That Keeps on Giving?

Achieving business outcomes depends on how employees perform, within a positive business culture. Establishing and embedding this culture...

staff rewards

Is a Staff Rewards Culture a Marketable Asset?

If it is common knowledge that employees are a business’ greatest asset, it is also worth noting that they are hugely valuable when it...

product launch

Can Manufacturers Improve Product Launch Success?

Most new products fail. This is around 80%, according to professor Clayton Christensen at Harvard Business School. In some sectors, the...

promotional merchandise

How Key Is Promotional Merchandise for Increased Brand Awareness?

What is the reaction rate to promotional products? Research from the British Promotional Merchandise Association (BPMA) strongly supports...

promotional mugs

Promotional Mugs: What is Their Enduring Power?

Promotional items for brands can be inventive, sophisticated, or cutting-edge contemporary, but they can also make a considerable impact...