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brand branding

How Crucial is Branding for Business Success

Brand and reputation are intimately linked but they are not the same thing. The danger in confusing the two things is that they work...

Mission Minnow

Can Mission Winnow Help PMI Achieve its Brand Transformation?

What happens when a major company aims to refashion itself as a disrupter? PMI (Philip Morris International) is known for the biggest brand...

rebranding

Is Rebranding the Key to Unlocking Your Business Success?

Where do brands come from? Are they strategically conceived or do they evolve out of practical necessity? For many SMEs, their business...

Mark Ross Glorious Creative

How Essential is Your Brand? An Interview with Mark Ross

A business’ reputation is everything. It is an asset that is not always easy to define, but once it is gone, it can be very difficult to...

law firms branding

How Can Law Firms Build Stronger Branding?

Law firms must take branding seriously. Many still misunderstand or underestimate the power of a brand and how it can help to differentiate...