Category: Strategy and Planning

sothebys visual merchandising

What is the Psychological Impact of Visual Merchandising?

Visual art can contribute significantly to a sense of wellbeing, and it can also stimulate and enhance mood.  It also works as a marketing...

service monetisation

Service Monetisation: Should You be Held to Ransom?

Imagine this for a moment.  You boot up your smartphone, tablet or desktop computer expecting to open your apps, your browser, your...

Jonathan Guy and Emma Guy: Aqueous Marketing Awards winners

Are Marketing Awards Effective in Marketing Excellence?

Marketing awards are not simply about recognition and rewarding achievements. They are, in themselves, a marketing tool. As a means of...

promotional merchandise at business expo

Is Promotional Merchandise Crucial for Exhibition Success?

Simply turning up at a business exhibition and manning your stand with a smile on your face is never advisable if you want to use it as an...

branded gifts

Can Branded Gifts Hit the Subliminal Sweet Spot?

To paraphrase Sigmund Freud, sometimes a pen is just a pen. But sometimes a pen is more than a pen, it is marketing content.  Pens are a...