Category: Strategy and Planning
What is the Psychological Impact of Visual Merchandising?
Visual art can contribute significantly to a sense of wellbeing, and it can also stimulate and enhance mood. It also works as a marketing...
Service Monetisation: Should You be Held to Ransom?
Imagine this for a moment. You boot up your smartphone, tablet or desktop computer expecting to open your apps, your browser, your...
Are Marketing Awards Effective in Marketing Excellence?
Marketing awards are not simply about recognition and rewarding achievements. They are, in themselves, a marketing tool. As a means of...
Is Promotional Merchandise Crucial for Exhibition Success?
Simply turning up at a business exhibition and manning your stand with a smile on your face is never advisable if you want to use it as an...
Can Branded Gifts Hit the Subliminal Sweet Spot?
To paraphrase Sigmund Freud, sometimes a pen is just a pen. But sometimes a pen is more than a pen, it is marketing content. Pens are a...