Posts by: Editorial team

youth marketing

What Do You Really Know About Youth Marketing Trends?

What do marketers really know about young people today? While the 16-24 demographic is immensely valuable, it is also hard to pin down....

prototyping market research

Can Rapid Prototyping Revolutionise Market Research?

How do you design and market a product so that it will succeed? It does not make sense simply to chance it and release something in the...

youth marketing strategy festival london

Marketing Aspects Partners Youth Marketing Strategy London

The 16–24 demographic is a valuable one. Estimates suggest that 16–24 year olds contribute over £20 billion to the UK economy ever...

Mission Minnow

Can Mission Winnow Help PMI Achieve its Brand Transformation?

What happens when a major company aims to refashion itself as a disrupter? PMI (Philip Morris International) is known for the biggest brand...

telemarketing skill

Telemarketing: Could You Master This Underrated Skill?

For anyone seeking a career in marketing, telemarketing might not be their top priority, but it is a frequently misunderstood marketing...