What do marketers really know about young people today? While the 16-24 demographic is immensely valuable, it is also hard to pin down.
Although we live in an increasingly interconnected world, it is also a more fragmented one when it comes to gauging the tastes, interests, likes and dislikes of target markets.
“The explosion of social media has meant that people can very much tailor their online experiences and information, including what they receive as marketing,” M3 Media Publishing’s CEO, David Lomas, explains.
How, then, can brands navigate their way through an increasingly complex youth marketing landscape?
The Voxburner Youth Marketing Strategy Festival aimed to answer key questions about this target demographic, presenting youth marketing industry leaders on stage, and providing unique insights through published research.
M3 publishes Marketing Aspects Magazine, who were Media Partner at 2019’s Youth Marketing Strategy Festival.
“Marketing requires insight to be effective. That’s what the festival offered, and what we offer too. It was the perfect fit for us”
The Youth Trends Report
The Youth Trends Report is Voxburner’s biggest piece of annual research to date. It is a 40 page guide to the emerging trends that are having an impact on young people and how they live their lives.
It features the results of a Voxburner survey of 1,500 16-24 year olds, and the insights of various industry experts and youth contributors.
Provided free to all attendees at this year’s event, the report answers key questions to do with the youth market:
- Is Generation Z actually more sensible than previous generations?
- Does the future of technology make them excited, or nervous?
- What measures are 16-24 year olds taking to deal with addiction to tech?
- Have well-publicised scandals made them concerned about online data privacy?
- Are visual and voice searches major online trends or passing fads?
- Does a more globalised culture make young people more tolerant?
- What are the top 10 brands 16-24 year olds are most passionate about in 2019?
- How can brands inspire young people to become advocates for them?
At this year’s YMS Festival, there were over 150 speakers, including eBay, Facebook, Instagram, River Island, Pizza Hut, Levi’s, gal-dem and Chelsea FC.
“The Youth Marketing Strategy Festival was a great opportunity to gain a lot of valuable information, commentary and insight over a concentrated, focused, and entertaining two-day period”
Voxburner’s Youth Marketing Strategy Festival 2019 ran for two days, on 16 and 17 April, at the Old Truman Brewery, London.