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customer acquisition customer retention

Is Customer Acquisition or Customer Retention More Valuable?

They say customer acquisition costs far more than customer retention – up to five times, in fact. While sales teams may have a sole focus...

Toucan Telemarketing appointment setting

Toucan Telemarketing Conquers the Fear of Call Rejections

According to psychologists, the fear of rejection is one of the deepest human fears. It boils down to our primitive instincts – we are...

Toucan Telemarketing lead generation

How Can You Improve the Interest Rate of Your Lead Generation?

Whatever the industry, lead generation is a tricky process. 61% of B2B marketers cite high-quality lead generation as their biggest...

Toucan Telemarketing

Toucan Telemarketing Reveals the Key to Appointment Setting Success

Growth is generally considered one of the key goals for any business, from client numbers to premises and staff. However, with every new...

telemarketing used to improve first impressions

First Impressions: How Can Your Business Make an Impact?

First impressions count in business. We all know the saying about not judging a book by its cover, but that is exactly what people do. In...