What does legacy mean to you? It is what you leave behind, what people will remember about you.
M3 Media Publishing’s recent Marketing Challenge event, held at The St James’s Club, in central Manchester, partly focused on how businesses could leverage legacy stories as a means of attracting new prospects and connecting with their target audience.
“Legacy is the pay-off in powerful, concise storytelling,” explains David Lomas, CEO of M3 Media Publishing. “It is the thing that can make your prospects sit up, take notice, and remember you.”
The Structure of Storytellling for Marketing
In the first of two lively sessions, David Lomas led a workshop on creating and using compelling stories.
“The focus of your stories should be on the pain points of your prospects, along with the legacy – the long-term benefits – of what you did for them,” stresses David. “Ensure that you miss out the nuts and bolts, and this will work as a powerful means of capturing the benefits that your business can offer.”
“Prospects are bombarded with information every day. If you don’t want yours to get lost in all the noise, then you must find a way of making it interesting. Storytelling does this”
As part of this session, David asked the guests to come up with stories of their own, following his example. Guests that rose to the challenge, included Azeem Khan of Gemini Commercial Cleaning, Joanne Parker of Blue Caribou Productions and John Galloway, of Speed of Sight.
Taking the Marketing Challenge
For the second workshop session at the event, people took part in the Marketing Challenge.
Using real life scenarios, the challenge was that each of the two groups of guests had to come up with marketing solutions for two attendees’ businesses, David Joseph of Gunnercooke solicitors, and Nick Walls of Daker Ltd electrical contractors. The groups had to use randomly prescribed marketing disciplines.
“The idea of the Marketing Challenge is to encourage guests to explore marketing concepts easily, and think more broadly about how they can use specific strategies and methods to achieve their goals.”
“The Marketing Challenge is an event with a difference,” remarked Nick Walls. “It maintains a clear, informative marketing focus, while remaining friendly and involving. More importantly, it provides my business with ideas for success.
To discover more about the next Marketing Challenge event, or to book your place, please click here.