Category: Visual Media

brand branding

How Crucial is Branding for Business Success

Brand and reputation are intimately linked but they are not the same thing. The danger in confusing the two things is that they work...

Adrian Waine comments on stock photography

Has Picture Quality Killed Stock Photography? Interview with Adrian Waine

Businesses can no longer rely on stock photography to promote themselves.  Not if they wish to be taken seriously. This is the advice of...

rebranding

Is Rebranding the Key to Unlocking Your Business Success?

Where do brands come from? Are they strategically conceived or do they evolve out of practical necessity? For many SMEs, their business...

Mark Ross Glorious Creative

How Essential is Your Brand? An Interview with Mark Ross

A business’ reputation is everything. It is an asset that is not always easy to define, but once it is gone, it can be very difficult to...

Joanne Parker Blue Caribou video marketing

Joanne Parker Finds us the Key to Video Marketing

The statistics for online video show that it has continued to grow massively in popularity. Bloomberg reports that 82% of Twitter users...