Category: Strategy & Planning

social media guess work

Social Media: Do You Really Know Your Brand Value?

Social media generates huge volumes of data. As millions of people connect with brands on social media platforms, and tweet and chat about...

service monetisation

Service Monetisation: Should You be Held to Ransom?

Imagine this for a moment.  You boot up your smartphone, tablet or desktop computer expecting to open your apps, your browser, your...

original originality

Can Marketing Improve Business Originality?

What path should a business follow to grow, embrace originality and become successful? Following a blueprint for success is not...

referral marketing as a tool to acquire customers

Referral Marketing: Why Should You Join the Crowd?

Is it your marketing activity or your reputation that helps you to generate business?  Who, or what, is actually selling what you do, to...