Category: Promotions

product launch

Can Manufacturers Improve Product Launch Success?

Most new products fail. This is around 80%, according to professor Clayton Christensen at Harvard Business School. In some sectors, the...

promotional merchandise

How Key Is Promotional Merchandise for Increased Brand Awareness?

What is the reaction rate to promotional products? Research from the British Promotional Merchandise Association (BPMA) strongly supports...

direct mail

Direct Mail: Who Do You Think is Reading It?

Retro and vintage are cool. Old fashioned isn’t. What makes something more traditional seem relevant, even cool, compared to something...

promotional mugs

Promotional Mugs: What is Their Enduring Power?

Promotional items for brands can be inventive, sophisticated, or cutting-edge contemporary, but they can also make a considerable impact...

promotional merchandise at business expo

Is Promotional Merchandise Crucial for Exhibition Success?

Simply turning up at a business exhibition and manning your stand with a smile on your face is never advisable if you want to use it as an...