Category: Promotions

product launch

How Can Manufacturers Improve Product Launch Success?

Most new products fail. This is around 80%, according to professor Clayton Christensen at Harvard Business School. In some sectors, the...

promotional merchandise

How Key Is Promotional Merchandise for Increased Brand Awareness?

What is the reaction rate to promotional products? Research from the British Promotional Merchandise Association (BPMA) strongly supports...

promotional merchandise

Could your Brand be more ‘Made to Measure’?

To build a brand you must increase awareness of it.  And this means looking at ways to make it memorable. Storytelling is an important...

direct mail

Direct Mail: Who Do You Think is Reading It?

Retro and vintage are cool. Old fashioned isn’t. What makes something more traditional seem relevant, even cool, compared to something...

employee recognition gift giving

Employee Recognition: The Gift That Keeps on Giving?

Achieving business outcomes depends on how employees perform, within a positive business culture. Establishing and embedding this culture...