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telemarketing customer retention

Can Telemarketing Increase Customer Retention?

It is more profitable to retain an existing customer than to find and convert a new one. However, too many companies do not focus on...

global lead generation

Lead Generation: Is it a Global Marketing Problem?

Lead generation is a top concern for international companies. Many global brands fail to meet their lead generation targets.  According to...

telemarketing

First Impressions: Does Telemarketing Make an Immediate Impact?

First impressions count in business. We all know the saying about not judging a book by its cover, but that is exactly what people do. In...

B2B telemarketing

How Effective is B2B Telemarketing?

There is a common misconception that B2B telemarketing is simply aggressive, persistent cold-calling involving young, inexperienced staff....

telemarketing

Telemarketing: Is Your Business Ready for Action?

Are you reaching the decision makers you need to reach in order to drive your sales? Success in telemarketing depends on integrating this...