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promotional merchandise

Promotional Merchandise: Is Your Brand Made to Measure?

To build a brand you must increase awareness of it.  And this means looking at ways to make it memorable. Storytelling is an important...

wall murals at auction houses

Can Wall Murals Maximise Auction House Marketing?

The art market is thriving, with notable sales making the headlines, including a Gustav Klimt painting selling in Sotheby’s for £48m. In...

global lead generation

Lead Generation: Is it a Global Marketing Problem?

Lead generation is a top concern for international companies. Many global brands fail to meet their lead generation targets.  According to...

B2B telemarketing

How Effective is B2B Telemarketing?

There is a common misconception that B2B telemarketing is simply aggressive, persistent cold-calling involving young, inexperienced staff....

social media guess work

Social Media: Do You Really Know Your Brand Value?

Social media generates huge volumes of data. As millions of people connect with brands on social media platforms, and tweet and chat about...