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LinkedIn

Why You Must Not Confuse LinkedIn with Facebook

There is a tendency for people to refer to social media as if it was a single entity.  In fact, different social media platforms perform...

LinkedIn

LinkedIn: Can it Help You Engage and Succeed?

Is LinkedIn effective when it comes to B2B social media marketing, or compared to other social media channels?  Success on this platform...

Nigel Cliffe - LinkedIn expert

Lifting the Lid Off Linkedin: An Interview with Nigel Cliffe

As a social networking site specifically for the business community, LinkedIn has enormous potential as a versatile tool with multiple...