Heaton Press

John Bardsley Heaton Press
Heaton Press

What do you think you know about print? It remains a design and marketing essential and, in a digital age, it can make your communications stand out.

Print is more than just a convenience service; you should use it proactively as part of an omni-channel marketing strategy.

Think in terms of your offline communications. Print is part of a process of engagement with target audiences that looks beyond the standard digital communication channels.

Because it is a physical format, print has a certain quality and distinctiveness. These qualities are ideal for gaining people’s attention and getting them to see things differently.

Brand consistency is expressed through print, and branding is the perfect opportunity to market yourself subliminally through otherwise non-marketing communications.

When you’re considering your marketing strategy, always explore all the channels and think of how they can work together to deliver your message.

Print is an essential one of those channels.

 

John Bardsley
Heaton Press