Category: Strategy & Planning

social media guess work

Social Media: Do You Really Know Your Brand Value?

Social media generates huge volumes of data. As millions of people connect with brands on social media platforms, and tweet and chat about...

service monetisation

Service Monetisation: Should You be Held to Ransom?

Imagine this for a moment.  You boot up your smartphone, tablet or desktop computer expecting to open your apps, your browser, your...

staff rewards

Is a Staff Rewards Culture a Marketable Asset?

If it is common knowledge that employees are a business’ greatest asset, it is also worth noting that they are hugely valuable when it...

original originality

Can Marketing Improve Business Originality?

What path should a business follow to grow, embrace originality and become successful? Following a blueprint for success is not...

marketing strategy

Marketing Strategy – Why Is it Crucial?

Does the idea of a marketing strategy fill you with uncertainty?  Does it sound unfeasibly ambitious, requiring the sort of resources you...