Category: Promotions

promotional merchandise

Promotional Merchandise: Is Your Brand Made to Measure?

To build a brand you must increase awareness of it.  And this means looking at ways to make it memorable. Storytelling is an important...

direct mail

Direct Mail: Who Do You Think is Reading It?

Retro and vintage are cool. Old fashioned isn’t. What makes something more traditional seem relevant, even cool, compared to something...

employee recognition gift giving

Employee Recognition: The Gift That Keeps on Giving?

Achieving business outcomes depends on how employees perform, within a positive business culture. Establishing and embedding this culture...

promotional mugs

Promotional Mugs: What is Their Enduring Power?

Promotional items for brands can be inventive, sophisticated, or cutting-edge contemporary, but they can also make a considerable impact...

product launch invitation

Product Launches: Are You Creating the Right Buzz?

A new service or product launch requires a means to generate interest and excitement to get the ball rolling. You need to educate your...