Recent Posts

LinkedIn profile

Are You Invisible Without a Professional LinkedIn Profile?

Your LinkedIn profile has enormous potential value.  However, you must maximise it to ensure it is working effectively on your behalf....

telemarketing customer retention

Can Telemarketing Increase Customer Retention?

It is more profitable to retain an existing customer than to find and convert a new one. However, too many companies do not focus on...

promotional merchandise

Promotional Merchandise: Is Your Brand Made to Measure?

To build a brand you must increase awareness of it.  And this means looking at ways to make it memorable. Storytelling is an important...

LinkedIn

Why You Must Not Confuse LinkedIn with Facebook

There is a tendency for people to refer to social media as if it was a single entity.  In fact, different social media platforms perform...

wall murals at auction houses

Can Wall Murals Maximise Auction House Marketing?

The art market is thriving, with notable sales making the headlines, including a Gustav Klimt painting selling in Sotheby’s for £48m. In...